For three decades, Jim Madrid has been in the business of helping people and organizations achieve higher levels of success. He began his career with retail giant Nordstrom. He then began working with an international corporate training institute and soon became one of its top trainer-presenters. Within a decade, he had gained an extensive education in behavioral/cognitive psychology. Then working with experts in the field, including Dr. Nathanial Branden, he perfected a system of personal-development training better than anything in the corporate or personal environment. That company is Entelechy. For the next decade, Jim personally delivering Entelechy’s education, helped leaders shape a compelling vision for their company’s future, one of the most important things Jim Madrid does is equip people to deal with rapid, unpredictable change. He communicates effectively with such a wide variety of people because he is able to translate complex psychological principles into language everyone understands. He uses examples that come not from laboratories or textbooks but real life. He is Entelechy incarnate.